Grand Prize – 2021 BMW 4 Series Coupe

Official Rules


NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. OPEN ONLY TO LEGAL RESIDENTS OF THE FIFTY (50) UNITED STATES AND THE DISTRICT OF COLUMBIA, WHO ARE AT LEAST 21 YEARS OF AGE OR OLDER. Employees (and their immediate families (parent, child, spouse or sibling and their respective spouses, regardless of where they reside) and those living in their same households, whether or not related) of the Southern Region Advertising Council LLC (“Sponsor”), the Dallas marketing co-op, BMW dealers located within the geographic area of Sponsor, Genesco Sports Enterprises, Inc. (“GSE”), BMW of North America LLC (“BMW NA”), The Dallas White Rock Marathon and their respective parents, affiliates, subsidiaries, board of directors, and advertising and promotion agencies are not eligible to enter or win. By participating, entrants agree to be bound by these Official Rules and the decisions of the judges and/or Sponsor, which are binding and final on matters relating to this promotion. Sweepstakes is subject to all applicable federal, state and local laws.

ENTRY PERIOD: The Sweepstakes begins at 12:00 a.m. Eastern Time (“ET”) on April 16th, 2020 and ends at 11:59 p.m. ET on December 5th, 2021 (the “Entry Period”).

TO ENTER: The 50th Anniversary of the BMW Dallas Marathon Festival Sweepstakes is open only to those contestants who register to compete in the 2020 Virtual BMW Dallas Marathon and/or the 2021 May Virtual BMW Dallas Marathon and/or the 50th Anniversary of the BMW Dallas Marathon Festival as follows: Contestants must register for either the 2020 Virtual BMW Dallas Marathon, the 2021 May Virtual BMW Dallas Marathon, and or the 50th Anniversary of the BMW Dallas Marathon Festival online at To be eligible for the grand prize, all contestants must (i) register to officially participate in either the 2020 Virtual BMW Dallas Marathon from December 13th, 2020 through December 31st, 2020, the 2021 May Virtual BMW Dallas Marathon from May 1, 2021 through May 31, 2021 or the 50th Anniversary of the BMW Dallas Marathon Festival on December 10th through December 12th, 2021, or register to participate in two events, defined as the BMW Pegasus 50th Challenge on December 13th, 2020—December 31st, 2020 and/or May 1st, 2021 – May 30th, 2021, and/or December 10th – December 12th, 2021, (ii) check in using the Race Roster RunKeeper app or post results on the Race Roster Leader Board via their dashboard (December 13th, 2020—December 30th, 2020 or May 1st, 2021 – May 30th, 2021) and/or at the Marathon Expo on December 10th, 2021 through December 12th, 2021 by swiping their official BMW Dallas Marathon race bib over the Expo timing mat verifying chip information.

Registration / Sweepstakes entry period is between registration opening on April 16th, 2020 and the official close of Sweepstakes eligibility on December 5th, 2021. Limit one (1) entry per person, per event for the Sweepstakes. Entrants are allowed up to three (3) entries by registering for and participating in the 2020 Virtual BMW Dallas Marathon, 2021 May Virtual BMW Dallas Marathon, and/or the 50th Anniversary of the BMW Dallas Marathon Festival, defined as the BMW Pegasus 50th Challenge. All entries become the property of Sponsor and will not be acknowledged or returned. Opt-in opportunities may be available but are not required and will not increase or decrease your chances of winning.

DRAWING: A random drawing will be conducted on or by December 6th, 2021 from all eligible entries received by an independent agency. Odds of winning depend upon the number of eligible entries received. Sponsor’s decisions are final and binding on all matters relating to this Sweepstakes.

Potential finalists will be notified by phone and/or email on or about December 7th, 2021, and unless collected at the time of registration, potential winner will be required to follow instructions within the notification to provide Administrator with their full contact information (including full name, email address, complete mailing address, phone number and date of birth) within twenty-four (24) hours of notification or finalist status may be forfeited and an alternate finalist will be selected via a random drawing among all remaining eligible entries (time permitting). Potential finalists will also be required to complete, execute, and return an Affidavit of Eligibility and a Liability/Publicity Release (“Affidavit”) within twenty-four (24) hours of notification as stated on the Affidavit.

If (a) attempted notification is returned as undeliverable, (b) the potential finalist does not respond to the instructions as stated within the notification, (c) the required documents are not returned within the required time period, (d) the potential finalist cannot be verified, or (e) the potential finalist is otherwise unable to attend the Grand Prize Event (described below), such finalist status will be forfeited and an alternate finalist will be selected (time permitting). Sponsor and its agencies are not responsible for suspended or discontinued landline, wireless or online service which may result in a potential finalist not receiving a notification; nor is Sponsor responsible for any change in entrant’s contact information.

GRAND PRIZE EVENT: The “Grand Prize Event” is as follows: The five (5) finalists must arrive at the starting line of the Dallas Marathon near the car display at a time to be determined and communicated to finalists (prior to 8:30 a.m. CST on December 12th, 2021). An authorized representative of the Sponsor/Administrator will
randomly distribute one (1) key to each finalist. The distribution of the keys will be at random, in a manner determined by Sponsor’s Administrator, in their sole discretion. Only one (1) key will open the car. The finalist whose key opens the car will be deemed the Grand Prize winner.

Grand Prize Event and Marathon Conditions: Sponsor and its representatives reserve the right to remove or to deny entry to a finalist and/or his/her guest who engage(s) in a non-sportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person at the Grand Prize Event or Marathon. If the Grand Prize Event and/or Marathon is postponed, canceled or for other reasons beyond Sponsor’s control does not occur, the Sponsor will determine the Grand Prize winner via a random drawing from among the five (5) finalists. If travel delays, cancellations or difficulty prevent arrival in time for the Grand Prize Event, the Sponsor is not responsible for awarding any compensation in lieu thereof and the Grand Prize Event will continue with less than five (5) finalists, as determined by Sponsor, in Sponsor’s sole discretion, if an alternative plan is not determined. Sponsor also reserves the right to delay the Grand Prize Event for any reason (including but not limited to the delay of a finalist), in its sole discretion.

Grand Prize: One (1) Grand Prize will be awarded and will consist of: One (1) BMW Dallas Marathon 50th Anniversary Special Edition 2021 BMW 4 Series Coupe. Winner is responsible for all federal, state, and local taxes (including, but not limited to, sales taxes and income taxes) and all other costs and expenses not specifically stated above, including but not limited to registration, license, title, insurance fees; the cost of any upgrades, or optional equipment. Winner must present valid driver’s license and evidence of automobile insurance at time of delivery or prize will be forfeited and awarded to an alternate winner. Failure to take delivery within 30 days of availability could cause prize to be forfeited and awarded to an alternate. Winner does not have a choice of color, accessory or options, and the actual vehicle may differ from those shown in advertisements. Approximate Retail Value (“ARV”) of the Grand Prize: $52,720.00 USD.

Actual value of prize may vary depending on the cost of the customization of the vehicle. Winner will receive car as is and vehicle may have mileage incurred. The winner will be required to sign an agreement with standard terms and conditions. Winner is solely responsible for all expenses, costs or fees associated with acceptance and/or use of the prize not specified herein as being awarded including, without limitation, any and all taxes. Winner and guest must comply with all marathon rules and regulations.

Winner’s name, image, persona and likeness may be used for promotional purposes by the Sponsor, BMW NA GSE and/or the Dallas White Rock Marathon and their respective parents, affiliates, subsidiaries and advertising and promotion agencies

Prize is awarded “as is” with no warranty or guarantee, either express or implied by Sponsor. Winner may not substitute, assign or transfer prize or redeem prize for cash, but Sponsor reserves the right, at its sole discretion, to substitute prize (or portion thereof) with one of comparable or greater value. Winner is responsible for all applicable federal, state and local taxes, if any, as well as any other costs and expenses associated with prize acceptance and use not specified herein as being provided. All prize details are at Sponsor’s sole discretion and subject to availability. Winner must provide Sponsor with a Security or Tax Identification Number and shall receive a tax reporting statement.

GENERAL CONDITIONS: Released Parties (as defined below) are not responsible for lost, late, incomplete, inaccurate, stolen, misdirected, undelivered, garbled, illegible or postage-due mail, entries or email; or for lost, interrupted or unavailable network, server, Internet Service Provider (ISP), website, or other connections, availability or accessibility or miscommunications or failed computer, satellite, telephone or cable transmissions, lines, or technical failure or jumbled, scrambled, delayed, or misdirected transmissions or computer hardware or software malfunctions, failures or difficulties, or other errors or difficulties of any kind whether human, mechanical, electronic, computer, network, typographical, printing or otherwise relating to or in connection with the promotion, including, without limitation, errors or difficulties which may occur in connection with the administration of the promotion, the processing of entries, the announcement of the prize or in any promotion-related materials. Released Parties are also not responsible for any incorrect or inaccurate information, whether caused by site users, tampering, hacking, or by any equipment or programming associated with or utilized in the promotion. Released Parties are not responsible for injury or damage to entrants’ or to any other person’s computer related to or resulting from participating in this promotion or downloading materials from or use of the web site. Persons who tamper with or abuse any aspect of the promotion or website or who are in violation of these Official Rules, as solely determined by Sponsor, will be disqualified and all associated entries will be void. Should any portion of the promotion be, in Sponsor’s sole opinion, compromised by virus, worms, bugs, non-authorized human intervention or other causes which, in the sole opinion of the Sponsor, corrupt or impair the administration, security, fairness or proper play, or submission of entries, Sponsor reserves the right at its sole discretion to suspend, modify or terminate the promotion and, if terminated, at its discretion, select the potential winner from all eligible, non-suspect entries received prior to action taken or as otherwise deemed fair and appropriate by Sponsor. Entrants, by participating, agree that Sponsor, BMW NA, GSE, BMW dealers located within Sponsor’s geographic area and their respective parents, affiliates, subsidiaries and advertising and promotion agencies and all of their respective officers, directors, employees, representatives and agents (collectively, “Released Parties”) will have no liability whatsoever for, and shall be held harmless by entrants against, any liability, for any injuries, losses or damages of any kind, including death, to persons, or property resulting in whole or in part, directly or indirectly, from acceptance, possession, misuse or use of any prize or participation in this promotion. Except where legally prohibited, entry into this Sweepstakes and/or winner’s acceptance of prize constitutes permission for Sponsor and its designees to use his/her name, address (city and state), photograph, voice and/or other likeness and prize information for advertising, trade and promotional purposes without further compensation, in all media now known or hereafter discovered, worldwide in perpetuity, without notice or review or approval. In the event of a dispute regarding entries received from multiple users having the same e-mail account, the authorized subscriber of the e-mail account at the time of entry will be deemed to be the entrant and must comply with these rules. Authorized account subscriber is the natural person who is assigned the e-mail address by the Internet Service Provider (ISP), on-line service provider, or other organization responsible for assigning e-mail addresses.

WINNER’S LIST: For the name of the winner (available after December 27th, 2021), send a self-addressed stamped envelope to: BMW Southern Region BMW Dallas Marathon Sweeps Winner’s List, c/o GSE, PO Box 130, Glencoe, MN 55336-0130 by December 28th, 2021. VT residents omit postage.

SPONSOR: The Southern Region Advertising Council, on behalf of Dallas Marketing and Advertising Co-op, 1280 Hightower Trail, Atlanta, GA 30350